Privacy Policy

Effective Date: 16 August 2026
Last Updated: 16 August 2026

At Wordsmith Realty, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, protect, and disclose your information when you visit or interact with our website, services, property listings, enquiry forms, WhatsApp communication, advertisements, and other digital services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described below.

1. About Wordsmith Realty

Wordsmith Realty is a real estate service and property advisory business that helps customers explore residential and real estate opportunities, including apartments, flats, properties, and related real estate services.

For the purpose of this Privacy Policy, references to "Wordsmith Realty," "we," "us," or "our" mean Wordsmith Realty, and references to "you" or "your" mean the person accessing or using our website or services.

2. Information We Collect

We may collect information that you voluntarily provide to us when you submit an enquiry, request a callback, schedule a property visit, contact us, or otherwise interact with our website.

This information may include:

• Full name
• Mobile/telephone number
• Email address
• City or location
• Property preferences
• Budget or approximate investment range
• Preferred property type, such as 1 BHK, 2 BHK, 3 BHK, 4 BHK, etc.
• Preferred location or project
• Preferred time for communication or property visit
• Any other information you choose to provide through enquiry forms, WhatsApp, email, telephone, or other communication channels

We may also automatically collect certain technical and usage information when you visit our website, such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of website access
• Approximate geographic location derived from technical information
• Referring website or source
• Website interaction and browsing activity
• Cookies and similar technologies

We only seek to collect information that is reasonably necessary for providing, improving, and managing our services.

3. Information Collected Through Enquiry Forms

When you submit an enquiry through our website, the information provided by you may be used by Wordsmith Realty or relevant property/project representatives to respond to your enquiry.

For example, if you request information about a particular property, our representatives may contact you by:

• Phone call
• SMS
• WhatsApp
• Email
• Other communication methods provided by you

The purpose of such communication may include providing property details, pricing information, availability, brochures, payment-plan information, site-visit assistance, or other information relevant to your enquiry.

4. How We Use Your Information

We may use the information collected from you for purposes including:

1. Responding to your property enquiries.
2. Providing information about properties and real estate projects.
3. Arranging property/site visits.
4. Contacting you regarding your enquiry or requested service.
5. Sending brochures, property details, offers, updates, or other relevant information.
6. Understanding customer preferences and improving our services.
7. Managing customer relationships and enquiries.
8. Maintaining website security and preventing fraudulent or unauthorized activity.
9. Monitoring and improving website performance.
10. Conducting analytics and understanding website usage.
11. Managing marketing and advertising campaigns.
12. Complying with applicable legal and regulatory requirements.
13. Protecting our legal rights, property, users, and business interests.

We will not use your personal information for purposes that are materially inconsistent with the purposes described in this Privacy Policy unless permitted or required by applicable law.

5. Marketing Communications

If you provide your contact details through our website or enquiry forms, you may receive communications relating to properties, projects, offers, updates, events, site visits, or services that may be relevant to your enquiry.

These communications may be sent through telephone calls, SMS, WhatsApp, email, or other communication channels.

You may request that we stop sending marketing or promotional communications at any time by contacting us using the details provided on our website.

Please note that even after opting out of promotional communications, we may still contact you where necessary to respond to an existing enquiry, provide a service you have requested, or comply with legal obligations.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve your browsing experience.

Cookies may help us:

• Remember certain preferences
• Understand how visitors use our website
• Improve website functionality
• Measure website performance
• Understand advertising effectiveness
• Provide more relevant marketing and advertising
• Detect security or technical issues

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or performance of some parts of the website.

7. Analytics and Advertising Services

We may use third-party analytics, advertising, and tracking technologies to understand website traffic, measure marketing performance, and improve our advertising campaigns.

These services may collect information such as browser information, device information, IP address, website activity, and interactions with advertisements, subject to the respective third party's privacy practices.

Depending on the technologies implemented on our website, these services may include platforms such as Google Analytics, Google Ads, Meta/Facebook advertising tools, or other analytics and advertising platforms.

Such third parties may use cookies, pixels, tags, or similar technologies in accordance with their own privacy policies.

8. WhatsApp and Third-Party Communication

If you choose to contact Wordsmith Realty through WhatsApp or another third-party communication platform, your interaction may also be subject to that platform's own terms and privacy policy.

Wordsmith Realty does not control the privacy practices, security measures, or policies of third-party platforms.

We recommend reviewing the applicable privacy policies of any third-party platform before using it to communicate with us.

9. Sharing of Information

We do not sell or rent your personal information as a standalone database to third parties.

However, we may share relevant information where reasonably necessary for legitimate business purposes, including with:

• Property developers or project representatives
• Authorized sales representatives or channel partners
• Service providers assisting with website hosting, technology, analytics, communication, CRM, or marketing
• Professional advisers where necessary
• Government authorities, regulators, law-enforcement agencies, or courts where required by law
• Other parties where disclosure is necessary to protect our legal rights, users, property, or business

Where we share information with service providers, we seek to ensure that such information is handled appropriately and only for legitimate purposes.

10. Property Developer and Project Information

Wordsmith Realty may act as a marketing, sales, advisory, or channel partner for various real estate projects.

When you submit an enquiry regarding a particular property or project, relevant information may be shared with the concerned developer, project sales team, authorized representative, or channel partner so that your enquiry can be addressed.

The privacy practices of the concerned developer or third party may be governed by its own privacy policy.

11. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted to or through our website.

12. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected
• Respond to enquiries
• Maintain business and customer records
• Provide requested services
• Resolve disputes
• Comply with legal, accounting, tax, regulatory, or reporting requirements
• Protect our legitimate business interests

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

13. Third-Party Websites

Our website may contain links to third-party websites, property developer websites, social media platforms, payment services, or other external websites.

If you follow a third-party link, you will leave our website and will be subject to the privacy policy and terms of that third party.

Wordsmith Realty is not responsible for the privacy practices, content, security, or policies of third-party websites.

We encourage you to review the privacy policy of every third-party website you visit.

14. Children's Privacy

Our website and services are intended primarily for adults and individuals who are legally capable of entering into relevant transactions or enquiries.

We do not knowingly seek to collect personal information from children.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and take appropriate action.

15. Your Rights and Choices

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

• Request information about personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where legally permissible
• Withdraw consent where processing is based on consent
• Opt out of certain promotional communications
• Raise concerns regarding the handling of your personal information

To exercise any applicable rights or raise a privacy-related concern, please contact us using the contact information provided below.

We may need to verify your identity before processing certain requests in order to protect your information from unauthorized access.

16. Consent

By submitting your information through our website, enquiry forms, or other communication channels, you consent to the collection and use of your information for the purposes described in this Privacy Policy and as otherwise permitted by applicable law.

Where applicable, you may withdraw consent by contacting us. Withdrawal of consent may not affect processing that we are required or permitted to carry out under applicable law or for legitimate business purposes.

17. Do Not Track

Some web browsers may provide a "Do Not Track" feature.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to such signals unless required by applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, legal requirements, or regulatory requirements.

When we make changes, we may update the "Effective Date" or "Last Updated" displayed at the top of this Privacy Policy.

We encourage you to periodically review this page to remain informed about how we handle personal information.

19. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact Wordsmith Realty through the contact details provided below.

We will make reasonable efforts to review and respond to privacy-related requests within a reasonable period and in accordance with applicable law.

20. Important Disclaimer